Blog

User Persona Template for CRO

What a good user persona looks like for your CRO activities, best practices and elements it must include.

Oct 13 •

Riccardo Oricchio

User Research Methods Sorted

Overview of the user research methods, what they are, when and how to use them to address your experimentation strategy.

Oct 6 •

Riccardo Oricchio

Why is Italy so behind with Experimentation?

Overview of Experimentation Maturity Level (EML) across the main countries with a focus on Italy

Oct 2 •

Riccardo Oricchio

How to run a CRO audit (my process)

In this article, I share my personal process to run a Conversion Rate Optimization (CRO) Audit in 10 steps.

Jan 8 •

Riccardo Oricchio

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the art of turning more visitors into actors on your website.

Dec 18, 2024 •

Riccardo Oricchio

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