CRO that turns traffic into action

“Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.”
— Jeff Bezos

That quote sums up the heart of Conversion Rate Optimization: experimentation.
CRO isn’t about assumptions. It’s about testing, learning, and improving.

I help businesses turn traffic into meaningful action by understanding user behavior and designing experiences that convert.

From my time at QA Ltd, where I worked on optimizing user journeys for thousands of customers, to projects with Cloud Academy and EdilGo, I’ve applied CRO strategies across e-commerce, digital services, and lead generation funnels. Each project sharpened my ability to think analytically, experiment boldly, and collaborate effectively.

What I bring to the table:

• Conversion strategy: I align CRO efforts with business goals, designing paths that guide users toward action.

• User research: I use tools like Hotjar, GA4, and user recordings to understand how users interact with your site.

• UX & UI insights: I identify friction points and suggest design improvements that build clarity and trust.

• A/B testing & experimentation: I run structured experiments to validate ideas and uncover what truly works.

• Collaborative implementation: I work closely with designers, developers, and marketers to bring experimentation ideas to life.

How I stay on top

I back up my experience with formal training through internationally recognized certifications, including:

• Conversion Optimization Minidegree by CXL

• Conversion Optimization Certification by Skillshop

• Hotjar Foundations Series Certification (Levels 1-2-3) by Contentsquare

• Google Skillshop Certifications (GA4 and Google Ads) by Skillshop

Let’s connect

Conversion Rate Optimization and Experimentation are all about understanding people, and I love exchanging ideas with others who care about making digital experiences better.

If you’re working on a funnel, a landing page, or just want to brainstorm, I’m here.

Feel free to get in touch on LinkedIn or schedule a meeting with me.